Serenity Grooming Privacy Policy

1. Introduction

Welcome to Serenity Grooming (the "Website," "we," "us," or "our"). We are committed to protecting your privacy and handling your data in an open and transparent manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, book services, or otherwise interact with us.

By using the Website, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect personal information about you in a few ways:

A. Information You Voluntarily Provide

When you interact with our services, you may provide us with the following personal data:

  • Contact Data: Name, email address, phone number, and mailing address (if applicable).

  • Booking Data: Information related to your grooming appointments, including the type of service, date, and time.

  • Pet Data: Information about your pet(s), such as their name, breed, age, weight, health conditions, temperament, and any specific grooming instructions.

  • Payment Data: If you make a payment online, your payment information (e.g., credit card details) is typically processed by a third-party payment processor (e.g., Stripe, PayPal). We do not store your full credit card number.

  • Communication Data: Records of any correspondence with us (e.g., customer service inquiries).

B. Information Collected Automatically

When you visit our Website, we may automatically collect certain information from your device, including:

  • Usage Data: Your IP address, browser type and version, pages you view, the time and date of your visit, the time spent on those pages, and other statistics.

  • Tracking Technologies: We use cookies and similar tracking technologies (like Google Analytics) to track the activity on our service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To Provide Services: To schedule, confirm, and manage your grooming appointments.

  • To Communicate: To send you service updates, appointment reminders, confirmation emails, and respond to your inquiries.

  • To Personalize the Service: To ensure the best care for your pet by having necessary health and temperament information on hand.

  • For Marketing: To send you promotional materials, special offers, and newsletters (you can opt-out at any time).

  • For Analytics: To monitor the usage of our Website, improve our services, and detect and prevent technical issues.

  • For Legal Compliance: To comply with legal obligations and to protect our rights.

4. Disclosure of Your Information

We may share or disclose your personal information in the following situations:

  • Service Providers: We may share your data with third-party companies and individuals who perform services on our behalf, such as website hosting, payment processing, appointment scheduling software, and email delivery services. These parties are obligated to keep your information confidential.

  • Legal Requirements: If required to do so by law, court order, or government regulation, or if we believe such action is necessary to protect the safety or rights of Serenity Grooming or our customers.

  • Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.

5. Data Security

The security of your data is important to us. We implement commercially reasonable measures designed to protect your Personal Data from unauthorized access, use, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure.

6. Your Data Protection Rights

Depending on your location, you may have certain rights regarding the personal information we hold about you. These may include the right to:

  • Access: Request a copy of the personal data we hold about you.

  • Rectification: Ask us to correct any inaccurate or incomplete data.

  • Erasure ("Right to Be Forgotten"): Request that we delete your personal data.

  • Object/Restrict: Object to or ask us to restrict the processing of your personal data.

  • Data Portability: Request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

To exercise any of these rights, please contact us using the details provided below.

7. Third-Party Websites

Our Website may contain links to other websites that are not operated by us (e.g., social media links or third-party scheduling portals). If you click on a third-party link, you will be directed to that third party's site. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of the policy. You are advised to review this Privacy Policy periodically for any changes.

Last Updated: October 2, 2025